Sample output
Your monthly report, but with the "why" written for you.
This is a prototype SEO report for a sample financial services client. Every insight, causal explanation, and recommendation would be auto-generated from your existing GSC + Semrush data — not written by a human. Processing time per client: under 5 minutes.
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Click any ⓘ button below to see the auto-generated causal reasoning — the part that usually takes your team 3–4 hours per client.
AF

Sample Client — Financial Services

SEO performance report — February 2026

Reporting period: 01–28 Feb 2026
Generated by Stellarc engine
Performance overview
Organic sessions
i
Why it changed
RBI repo rate hold on Feb 6 drove a surge in savings-related searches. The content refresh from January is now indexed. Combined traffic from savings and demat clusters increased by ~11k sessions.

84,210

+12% vs Jan

Organic leads
i
Why it changed
Demat account pages moved to position 7, bringing higher-intent visitors. IPO season (Hexaware, Feb 12) drove a spike in demat-related queries. Lead quality improved — avg. session duration up 18s.

1,043

+8% vs Jan

Keywords in top 10
i
Why it changed
22 new keywords entered top 10 this month. Savings account cluster contributed 14, demat cluster 6. FD cluster lost 3 positions on average due to a competitor content update.

312

+22 this month

Avg. position
i
Why it changed
Overall position improved from 16.8 to 14.2. Biggest driver was the savings account cluster moving from avg. 18 to avg. 11. Partially offset by FD pages dropping 5 positions — not updated since October.

14.2

Improved from 16.8

Top keyword movements
KeywordPositionChange
best savings account indiai
Why it moved
RBI rate hold on Feb 6 increased search volume 34% for this query. January content refresh added a live rate comparison table competitors lack. Moved from position 10 to 4.
 4 +6
demat account opening onlinei
Why it moved
IPO season drove 28% surge in demat searches. Page gained authority from 2 new backlinks in Jan from ET Money and MoneyControl. Position improved from 11 to 7.
 7 +4
mutual fund sip calculatori
Why it dropped
ET Money launched a new interactive SIP calculator on Feb 3 with better UX signals. The client's page has a 4.1s mobile load time — likely penalised for engagement metrics.
 11 −2
best bank for salary accounti
Why it moved
New content piece published Jan 22. First time there's been a dedicated page for this query. Entered index at position 22, climbed to 13 within the month — still moving.
 13 +9
fd interest rates 2026i
Why it dropped
HDFC Bank and Bajaj Finance refreshed their FD rate pages in early Feb with updated figures, comparison tables and author bios. The client's FD page hasn't been updated since October — content staleness is the primary cause.
 24 −5
Traffic by page group
Savings accounts
28.4k
i
Why it changed
Post-RBI rate announcement search surge. Content refresh indexed. Top 3 pages in this cluster all gained positions. Best month for this cluster in 6 months.
Demat & trading
20.8k
i
Why it changed
IPO season drove spike in demat queries. Hexaware IPO on Feb 12 alone contributed ~2,200 sessions. New backlinks from Jan boosting authority.
Mutual funds
16.6k
i
Why it changed
Stable month. SIP calculator page dropped 2 positions, offsetting gains elsewhere. Overall cluster traffic flat vs Jan (+1.2%). No major wins or losses.
Credit cards
11.1k
i
Why it changed
Gradual improvement from internal linking work done in December. 4 pages moved into top 20 for the first time. Purely on-site improvements compounding.
Fixed deposits
7.2k
i
Why it changed
Down from 9.1k in Jan. Competitor content updates from HDFC and Bajaj Finance displaced the client's FD pages. Last updated October 2025. Flagged as priority action.
Insights & analysis Auto-generated

Causal explanations generated from GSC + Semrush data cross-referenced with competitor activity and market events

Gain
Savings account pages drove the month's growth. The cluster gained 6 positions on average, linked to RBI's Feb 6 repo rate hold. The content refresh done in January is now indexed and appears rewarded.
Drop
FD interest rate pages lost 5 positions. HDFC Bank and Bajaj Finance both published updated FD rate pages in early February. The client's FD page hasn't been updated since October — content freshness issue, not technical.
Watch
Demat account pages gaining but CTR is lagging. Position improved to 7 but CTR is 2.1% — below expected 4–5% for this slot. Title tag not matching conversational intent in People Also Ask. Recommend A/B testing meta title.
Action
IPO season is driving demat account searches. Hexaware IPO generated 3,400 searches for "how to apply for IPO through demat account" in one week. No page targeting this query exists. Groww published a guide on Feb 9. Recommend creating before March.
Recommended next steps Auto-generated
1
Update FD interest rate page — add comparison table, author bio, refresh rates to current market. Target: March 7.
Owner: Content team · Priority: High
2
Create "How to apply for IPO via demat account" guide before next major IPO window. Groww and Zerodha already ranking.
Owner: Content team · Priority: High
3
A/B test meta title on demat account landing page to improve CTR from 2.1% to target 4%+.
Owner: SEO team · Priority: Medium
4
Begin backlink outreach for savings account cluster — 3 finance publications with DA 50+ cite competitors but not this client.
Owner: SEO team · Priority: Medium
This took under 5 minutes. No human wrote the insights.
Stellarc generates this from your existing GSC + Semrush data — for every client, every month.
15 minutes of your time to show you how. Reply to this message or write to contact@stellarc.ai